Facebook
X (Twitter)
Reddit
Pinterest
Tumblr
Delicious
LinkedIn
StumbleUpon
UC Cooperative Extension | Agricultural Experiment Station
UC ANR adds 9 experts in water, wildfire, pest management and more
To help more Californians address challenging issues, University of California Agriculture and Natural Resources has hired UC Cooperative Extension experts to work in communities stretching from Humboldt and Siskiyou counties in the north, and south to...
UC Delivers
Mendocino County’s economy is undergoing a fundamental shift. In 1970, 42% of the workforce was employed in timber and fishing. Today, only 7% work in those industries, nd both are declining in economic activity. Meanwhile, tourism and agriculture have grown greatly in value. In fact, the two leading industries are wine and lodging, both of which are dominated by relatively small businesses that are family-owned and employ less than 20 people. Food processing and similar businesses are also small and find it difficult to compete. Small businesses seem to do best in market niches that require effective promotion and marketing, but many of them cannot afford that expertise.
Read about: Mendocino County Regional Marketing Efforts | View Other Stories
