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UC Cooperative Extension | Agricultural Experiment Station
Green Hall of Famer Oki retires after 29-year UC career
UCCE specialist's research prevents water pollution, reduces water use When interviewed to become a University of California Cooperative Extension specialist in environmental horticulture, Lorence “Loren” Oki was asked what kind of...
UC Delivers
An increasingly competitive global marketplace combined with higher input, labor and land prices have put pressure on many small and mid-scale growers throughout the state. As a result, many growers are looking to diversify their markets such as taking advantage of local or regional marketing. Consumers are demanding more food from local growers. Regional supplies mean that food is often fresher, and has traveled less distance from "farm to fork," thereby reducing ever-increasing fuel costs. More growers and their associations are beginning to establish “place-based” logos or labels as a way to create and maintain the value of their products and contribute to the economic viability of their operations.
Read about: Regional marketing—A competitive niche for small and mid-scale growers | View Other Stories
