Branding

Support the ANR Strategic Vision Brand

We've taken many steps to offer variations in themes while supporting and upholding the ANR Strategic Vision visual identity within ANR. (If you'd like to read more about the ANR Strategic Vision Toolkit, visit the website: http://ucanr.org/sites/Toolkit/. For information on the Strategic Vision itself, visit http://ucanr.org/anrstrategicvision.)

Although Sitebuilder 3.0 is versatile and makes it easy for you to create well-organized websites, please keep in mind that a good brand creates or reinforces a user's impression of your site. Please keep your logos, layout, and look consistent throughout your site.

Here are a few key points to help you keep track of your site branding:

• Keep your font choices, colors, and type hierarchies consistent.
• Create a simple layout and make your pages conform to that style.
• Don't use loud colors that clash or are hard to see, especially for type.
• Please do not introduce new logos or use old logos that have been shelved.