The University of California Master Gardener Marketing Committee and the Statewide MG office are pleased to introduce to you the University of California Master Gardener Marketing Toolkit. The contents of the Toolkit were compiled by UC MG coordinators and volunteers and have been reviewed by marketing professionals.
The Toolkit includes templates and guidelines that will assist you in promoting your local UC Master Gardener program. The Toolkit contents will help your county maximize volunteer and coordinator resources. Utilizing the Toolkit will promote a cohesive statewide brand and also minimize the distribution of inconsistent or inaccurate information.
Marketing Toolkit Contents
• Brand Statement and Tagline
• UC Master Gardener Fact Sheet
• Press Release Template
• Social Media for UC Master Gardener Programs: Facebook, Twitter and Blogs
• Online Media Kit
The UC MG Marketing Committee hopes you will find the Toolkit contents to be a positive addition to your UC Master Gardener marketing projects. If you have examples of ways that you have used some of the Toolkit materials, please send them to James Sigala so that we may post your examples on the marketing website.