Images vs. Text

Most sites are composed of images and bodies of text, a traditional print format. In the digital industry we can go one step further and offer people with disabilities a means of describing images by inserting meta data to the file.

What does that mean?

Loosely put, "meta data" is further definition of data, such as a description of an image.
For example, here's a fictitious site using only images on its homepage. To most visitors with good vision, it's easy to understand:

However, if a visually impaired visitor came to this site, or if the images were turned off, the screen readers wouldn't have any information to relay and would only have a layout appearing:

Which is why it is so important to cover all the bases with meta data, live text and simple layouts. Here is a stellar example of a compliant site:

Here are some scenarios of people with disabilities using the Web for better understanding. You will find simplicity and forethought will deliver your content to a wider audience.

Simple steps you can take:

1. Embed meta data into your file, and be short and descriptive.
2. Make sure and use a simple, concise layout.
3. Limit your use of imagery and graphics.
4. Refrain from using images only to make a point. Offer clear descriptions.
5. Avoid heavy graphics. They take a long time to load, hindering your site.