Web-ready Strategic Vision summaries
Looking for a way to link the Strategic Vision into your Web site? Each of the Strategic Vision statements has been encapsulated into two shorter versions that you can use in your Web site or in printed materials.
Because target audiences differ, each capsule version is in two forms. One is for general audiences and is appropriate for use on Web sites and most brochures. The second version is tailored for stakeholders.
Remember—in marketing materials and on the Web less is more. People don't read on the Web—they scan. So use the shortest version for the greatest impact.
You can also download the summaries as a Word document.
If you want to cut and paste the summaries into a Web page, please use the initiatives as text version. Pasting Word files into the Web editor will lead you to unwanted complications.
And if you want something even shorter—we have the bullet points from the banners that hung in the reception at the statewide Strategic Vision conference.
Improving water quality, quantity, and security
Enhancing competitive, sustainable food systems
Increasing science literacy in natural resources, agriculture, and nutrition
Helping build and maintain sustainable natural ecosystems
Enhancing the health of Californians and California's agricultural economy
Helping build and maintain healthy families and communities
Ensuring safe and secure food supplies
Helping manage endemic and invasive pests and diseases
Improving water quality, quantity, and security
For general audience:
We all need clean water to keep ourselves, our families and our world healthy. Impacting our water are a growing population, drought and climate change. UC research improves our water supply by
- Protecting water from chemicals, salt and other pollutants
- Developing crops and irrigation methods that use less water
- Helping develop smart water-use policies
For stakeholders:
Water is the lifeblood of California's economy. Increased competition for water and effects of drought and climate change all impact our water supply. ANR research improves water management practices and policies by
- Developing crops and irrigation methods that use less water
- Establishing practices to protect watersheds from agrochemicals, salinity, animal waste and other pollutants
- Establishing methods to use degraded water
- Developing efficient water-use policies
- Partnering with agricultural, environmental and government groups to address water issues
Enhancing competitive, sustainable food systems
For general audience:
MODERN FARMING
The food on your plate may come from the next county or from the other side of the world. UC research helps keep California growers on top with low costs, bigger harvests and high-quality products, including
- New crop, animal and forest varieties that thrive in our growing conditions
- Cheaper, more efficient growing methods
- New ways to maintain quality on the way to market
For stakeholders:
ABUNDANT FOOD
For more than a century, California has been a leader in food production, but the world is changing. As California continues to grow, more food is needed. At the same time, soil is losing its fertility, water is growing more scarce, and insect pests and diseases impact the food supply. ANR helps farmers remain competitive and provide us with safe, reliable food by
- Increasing food production through new crop varieties and advanced farming practices
- Making farms more efficient and profitable
- Helping farmers stop insects and disease from destroying crops
- Introducing crops that use less water
- Keeping harmful pests out of California
- Creating farming systems that benefit wildlife
- Finding new uses for plants, such as biofuels
Increasing science literacy in natural resources, agriculture, and nutrition
For general audience:
SCIENCE EDUCATION
Science is a part of many important choices that people and businesses make each day. Californians need to know we can rely on UC for good information. Get into the "UC habit" with
- 4-H youth programs for kids and adult volunteers
- Master Gardener and Master Food Preserver training for adults
- Other training for growers and businesses in agriculture and natural resource areas
For stakeholders:
SHARING SCIENCE
A basic understanding of the value of science-based information is increasingly important to California's population. Science is a part of many important choices that people and businesses make each day. Californians need to know they can rely on UC for good information. ANR can help them get into the "UC habit" with
- 4-H youth programs for kids and adult volunteers
- Master Gardener and Master Food Preserver training for adults
- EFNEP- and FSNEP-related education efforts
- Extension staff or Master Gardener presence at farmers markets, fairs and other community events
- How-to tips and upcoming event listings in print and broadcast media
- Good contact with the press, so reporters know that advisors and research specialists are knowledgeable and available for interviews
Helping build and maintain sustainable natural ecosystems
For general audience:
PROTECTING NATURE
As California's population grows, so do the challenges to its natural resources and wildlife. ANR researchers work to protect and sustain the state's natural world by
- Ensuring our environment is healthy and productive
- Keeping strong and diverse ecosystems
- Helping preserve natural areas and farmland
- Developing wildfire education
For stakeholders:
SUSTAINING ECOSYSTEMS
California's growing population greatly impacts the state's natural resources and wildlife biodiversity. Ensuring the sustainability of natural resources, ecosystems and biological diversity for future generations is a top priority. ANR researchers
- Build, restore and maintain sustainable natural ecosystems
- Guide land-use planning to protect wildlife and plant habitat
- Improve water quality, quantity and security
- Develop fire-resilient ecosystems
- Create technologies and practices that sustain fish, food for grazing animals and wood products while preserving environmental quality
- Determine the impacts of climate change on natural ecosystems
Enhancing the health of Californians and California's agricultural economy
For general audience:
HEALTHY CALIFORNIANS
Eating a good diet is important to staying healthy. UC helps Californians choose a healthy lifestyle by
- Showing Californians how to make healthy meals at low cost
- Promoting diet and exercise for better health
- Encouraging children to eat fruits and vegetables
For stakeholders:
MAINTAINING HEALTH
Improving the health of Californians is important to the future of California. A poor diet can lead to serious health problems, including diabetes and heart disease. Although California grows the freshest fruits, vegetables and nuts in the country, many people don't eat enough of these nutritious foods. ANR
- Helps consumers choose nutritious foods for better health
- Shows Californians how to prepare nutritious meals on a budget
- Encourages children to eat fresh fruits and vegetables and stay physically active
- Promotes active lifestyles for better health
- Brings fresh fruits and vegetables to low-income neighborhoods
Helping build and maintain healthy families and communities
For general audience:
FAMILIES AND COMMUNITIES
Conditions are always changing, and the ability to adapt to change is a key to success for people, families and communities. UC researchers and educators
- Promote well-fed, healthy, secure families
- Work through schools to teach kids good food habits and decision-making skills
- Help train community leaders to make the most of what makes their own community special
For stakeholders:
BUILDING COMMUNITIES
Continuing population and climate changes mean California families and communities have to be resilient and ready to adapt to changing conditions. ANR researchers and educators are helping prepare Californians by
- Promoting well-fed, healthy, secure families
- Working through schools and other local institutions to teach kids good food habits and decision-making skills
- Teaching consumers to make well-founded decisions on nutrition, food safety, agricultural and environmental issues
- Identifying qualities that contribute to resilient communities
- Helping train community leaders to recognize what's best in their own community and develop strategies to improve their community's economic conditions
Ensuring safe and secure food supplies
For general audience:
SAFE FOOD
Californians expect their food to be safe, yet one in four Americans gets a food-borne illness every year. UC helps protect the food that Californians eat by
- Helping farmers grow food using less chemicals
- Teaching safe food handling in the kitchen
- Giving consumers advice to avoid food poisoning
For stakeholders:
SAFE FOOD
Californians expect their food to be safe, yet one in four Americans gets a food-borne illness every year. Food contamination from E. coli, salmonella and chemicals are major concerns, with better methods needed for detecting contamination and tracing affected food back to its source. ANR research
- Helps detect contaminated products
- Creates technology to prevent contamination, from farm to consumer
- Works to protect livestock and crops from terrorist attack
- Improves food quality through postharvest handling techniques
- Teaches safe food handling in the kitchen
- Provides consumers advice on maximizing their food purchasing power
- Develops marketing options for growers
Helping manage endemic and invasive pests and diseases
For general audience:
MANAGING PESTS
A global market increases the chance of invasive pests and diseases getting into California. These pests affect the farm economy, public health and natural resources. ANR
- Provides information on how to prevent and deal with pests
- Designs technology for fast pest identification
- Creates ways to lessen the environmental impact of pests
- Shows farmers how to stay competitive
For stakeholders:
MANAGING PESTS
The international marketplace increases the likelihood that invasive pests and diseases will get into California. Endemic and invasive pests and diseases affect agricultural productivity, public health and natural resource biodiversity. ANR's efforts include
- Providing science-based information on invasive biology's risk, prevention and intervention
- Designing technology for rapid identification of pests
- Creating tactics to mitigate or reduce the environmental impact of pests
- Developing strategies to stay competitive in a global economy
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Analyzing how environmental change influences pests and diseases
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Translating scientific advances into practical applications
For general audience:
ENERGY FOR THE FUTURE
Just by changing to a new type of light bulb you can reduce your household energy use. UC researchers help find new ways to save energy and develop new and untapped sources of energy
- Inventing new ways to do more work with less energy.
- Finding new renewable energy sources, including biofuels and biotech solutions
- Working with people, businesses and government to reduce energy use and pollution
For stakeholders:
ENERGY FOR THE FUTURE
Just by changing to a new type of light bulb you can reduce your household energy use. ANR researchers help find new ways to save energy and develop new and untapped sources of energy, including
- Developing new ways to be more productive with less energy
- Finding new renewable energy sources, including biofuels and biotech solutions, to reduce dependence on fossil fuels
- Establishing interdisciplinary collaboration between UC and public- and private-sector researchers, focusing on food and water systems that use less energy
- Working with government, business and members of the general public to reduce energy use and pollution at all levels