University of California
ANR Branding Toolkit
Telling our story
Our brand is a hero
Every strong brand is a hero in someone's story. How is our brand a hero?
Our brand makes an impact on the lives of Californians every day. How are we telling that story?
This toolkit contains not just visual tools, but written content that you can use in your Web sites, brochures, and presentations to tell the story of how the people of California benefit from the work we do. Included are summaries of the Strategic Vision statements, blogs, and quotes and testimonials from our clients.
- Web-ready Strategic Vision summaries and the conference banner bullet points
- Stories about research and programs that have an impact on Californians and can provide content you can use to tell your story
- Link your Web site to the ANR Food Blog each post is also available in Spanish