Using social media to promote your products (& philosophy)
A decade ago having a website was encouraged but not an absolute necessity. Facebook and Twitter didn’t exist and Google™ was smaller than Yahoo.
Flash forward to 2010. What do you need today if you are direct-marketing your farm products and services to your customers? Social media networks and customer-friendly websites are two examples of “must have” promotional tools for your farm or ranch.
Marin’s producers are using these tools to their advantage. Blogging from your website or Facebook is one way to keep your fans and customers connected to you. Loren Poncia from Stemple Creek Ranch is a daily blogger. He and his family raise organic, grass-fed beef and all-natural lamb on organic pastureland near Tomales. Loren now manages the ranch with his dad Al, who if you asked him what blogging was, would probably say “is that a new board game?” Generational preferences count! Their website is synced with Facebook and Twitter so you can get there from either direction.