University of California
Farm Business and Market Place
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Marketing Channels & Strategies
A Guide to Understanding the Value Chain.
Description:
Introduces agricultural chain from production to consumption. 3 pages.
Authors:
Gloy, B.
Publisher:
Cornell University
Publ. Date:
2005.
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Adding Value to Farm Products: An Overview.
Description:
Keys to success in capturing or creating value. Includes resource list. 12 pages.
Authors:
Born, H. and J. Bachmann
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2006
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An Overview of Small Farm Direct Marketing.
Description:
Advantages and disadvantages of market channels for small farms. 5 pages.
Authors:
Swisher, M. and J. Sterns
Publisher:
University of Florida IFAS Extension
Publ. Date:
2006.
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Bringing Local Food to Local Institutions.
Description:
Benefits, constraints, and implementation of local products marketing. 28 pages.
Authors:
Bellows, B., R. Dufour, and J. Bachmann.
Publisher:
National Sustainable Agriculture Information Service/ATTRA.
Publ. Date:
2003
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Community Supported Agriculture.
Description:
History and examples of CSA’s. Includes resource list. 16 pages.
Authors:
Adam, K.
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2006
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Direct Marketing of Farm Produce and Home Goods.
Description:
Keys to success, pricing, permits and liability considerations. 25 pages.
Authors:
Cottingham, J., J. Hovland, J. Lenon, T. Roper and C Techtmann
Publisher:
University of Wisconsin-Extension.
Publ. Date:
none given.
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Farmer-to-Consumer Marketing: The Series - #1 Overview
Description:
A marketing primer and evaluation tool. 11 pages.
Authors:
Larry Burt and Blair Wolfley
Publisher:
Oregon State University
Publ. Date:
June 2009 (Revised)
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Guide to Marketing Channel Selection: How to Sell Through Wholesale & Direct Market Channels.
Description:
Focus is on wholesale and direct marketing approaches. Includes market characteristics and an assessment exercise worksheet. 38 pages.
Authors:
LeRoux, M.
Publisher:
Cornell Cooperative Extension of Tompkins County
Publ. Date:
2010
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Marketing 101.
Description:
Introduction to planning and strategy. 12 pages.
Authors:
Myers, G.
Publisher:
University of Maryland Cooperative Extension
Publ. Date:
none given.
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Marketing Alternatives for Fresh Produce.
Description:
Channels, requirements, and transportation. Includes worksheets to calculate postharvest and marketing costs. 34 pages.
Authors:
Burt, L., C. Moulton, and J. Kropf
Publisher:
Oregon State University
Publ. Date:
2008.
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Marketing Strategies for Farmers and Ranchers.
Description:
Discusses different market channels. 20 pages.
Authors:
Sayre, L.
Publisher:
Sustainable Agriculture Network and the USDA Sustainable Agriculture Research and Education Program
Publ. Date:
2006.
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New Markets for Your Crops.
Description:
Direct sales ideas in story format with supporting text. 12 pages.
Authors:
Dufour, R.
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2008
Weblink (Español):
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Niche Market Pricing and Strategies for Maintaining Price.
Description:
Costs to develop, price and market niche products. 11 pages.
Authors:
Bailey, D. and R. Ward
Publisher:
Western Extension Marketing Committee, Western Center for Risk Management and University Center for Economic Development University of Nevada Reno.
Publ. Date:
2008.
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Pricing for Profit.
Description:
Discusses transaction costs, margins, mark-ups and profit. 5 pages.
Authors:
Chase, C.
Publisher:
Iowa State University Extension
Publ. Date:
2008.
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Selling Directly to Restaurants and Retailers.
Description:
Key points summarized from conference participant discussion. 5 pages.
Authors:
Feenstra, G., J. Ohmart, D. Chaney, M. Mulcahy and K. Pustina
Publisher:
UC Sustainable Agriculture Research and Education Program.
Publ. Date:
2003.
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Selling to Institutions: An Iowa Farmer’s Guide.
Description:
Ten considerations, including insurance and legal issues. Iowa focus but contains information for all farmers. 20 pages.
Authors:
Luedeman, R. and N. Hamilton
Publisher:
Drake University Agricultural Law Center.
Publ. Date:
2003
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Selling to Restaurants.
Description:
Profiles successful farmer-restaurant connections. 16 pages.
Authors:
Bachmann, J.
Publisher:
National Sustainable Agriculture Information Service/ATTRA
Publ. Date:
2004
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Strategic Marketing Management: Building a Foundation for Your Future.
Description:
Detailed treatment of strategy and analysis. Includes worksheets. 23 pages.
Authors:
Wysocki, A. and F. Wirth
Publisher:
University of Florida IFAS Extension.
Publ. Date:
2001.
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Top Sellers: Characteristics of a Superior Salesperson
Description:
Introduces attributes that are common to top salespeople. 3 pages.
Authors:
Amanda Ruth and Allen Wysock
Publisher:
University of Florida Cooperative Extension
Publ. Date:
October 2008
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Value Added Agriculture: Is It Right for Me?
Description:
Introduces concept and considerations. 3 pages.
Authors:
Evans, E.
Publisher:
University of Florida IFAS Extension
Publ. Date:
2006.
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What are Niche Markets? What Advantages Do They Offer?
Description:
The five stages of niche market opportunities. 6 pages.
Authors:
Thilmany, D.
Publisher:
Western Extension Marketing Committee, Western Center for Risk Management and University Center for Economic Development University of Nevada Reno.
Publ. Date:
2008.
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