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peer-reviewed research article

A marketing research amroach for imtwovina Extension publications

authors

Gordon W. Frankie, University of California
James I. Grieshop, UC Davis
Carlton S. Koehler, UC Berkeley
J. Kenneth Grace, UC Berkeley
Kathleen A. Hesketh, Alameda County

publication information

California Agriculture 41(3):28-29. DOI: 10.3733/ca.v041n03p28. March-April 1987.

author affiliations

Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley; James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis; Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley; J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley; Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County;

abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

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