We just added the ability to track your Site Builder site with Google Analytics. To enable Google Analytics, you'll first need an account, which you can get here.
You will receive a code, as seen in the image. Go to Site Builder and click "Edit Site Information" under the Administration section. You will see the field available to place your newly minted code. Save the information and republish your site when prompted. That's it!
A couple of warnings about Google Analytics. First, we don't support it in any way. We only facilitate you being able to use them, and do not offer any training on running reports within Google's system. Second, Google Analytics is not set up to track file downloads. We are looking at ways to integrate file tracking, but right now you will only be able to view statistics regarding page views and other user data acquired by Google.
A few minor improvements have been made to the Blogs RSS feed and Podcast feed. The changes relate to keeping up with RSS technology and providing a way to tracking RSS feed usage. You may never see any of these changes. However if you like statistics, then you will probably be looking for your blogs RSS feed usage.
Let's take a closer look at how to see your RSS feed's usage. First, your Blog must be gathering statistics using Google Analytics. To find out more about that read my previous Blog Post on Blog Statistics. Once your Blog is gathering statistics it may not be gathering stats on your RSS feed. If you post regularly then you can skip this next part. If your not sure it doesn't hurt anything so... Go to the Blog Administration and click on the link "Rebuild RSS". This refreshes your RSS feed and simply makes sure the tracking mechanism is in the RSS feed.
Now is where you need to wait for the data to come in or you can go to your RSS feed and view a post or two to make sure data is available. After this you need to wait at least a day to see the results.
In Google Analytics you will find your RSS feed usage in the Traffic Sources section. A Traffic Source from an RSS feed will look something like "RSS / RSS". You can also find the RSS feed usage in the "Campaigns" section of Traffic Sources. The RSS Feed campaign is called "RSS Feed". So this should be easy to find. Take a look at the example below:
You can see above that the RSS Feed campaign has one visit. It's as easy as that! Now you can measure how effective your RSS feed really is.
The magic word of the day is "Statistics", more specifically Blog Statistics. Yes you heard me right. Blog Statistics! Now your asking me what is this picture of Google Analytics for? I'm glad you asked! Typically we have a program called Smarter Stats for statistics. Unfortunately, for this program will not work properly for the ANR Blogs. So we decided that it would be better to use Google Analytics for gathering stats. Google Analytics is a free, easy, and very powerful website statistics package. The only drawback is you need to go to Google to see your stats. Which really is not that hard at all. So with this in mind we wired the ANR Blogs to work harmoniously with Google Analytics.
So how can you add Google Analytics to your Blog? let me explain how in several easy steps...
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Create an account with Google Analytics
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Add your Blog to Google Analytics
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Put your Tracking Code into the Blog settings.
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Start receiving data!
In more depth here's how you do each step.
Creating an account with Google Analytics
Go to: http://www.google.com/analytics/
Then click on the link: Sign Up Now
When creating your account you may use your current e-mail address. even better would be to use the same e-mail address use use for the ANR Blogs.
Add your Blog to Google Analytics
Once you've created an account and logged in. You will see a section in the middle of the screen like this...
To Add your Blog click the "+Add new profile" link on the top-right corner of the site list box.
On this page you need to enter the site Timezone, URL, and Website Profile Type.
The Website Profile Type should be "Add a Profile for a new domain".
The URL is the web address to your blog's home page. If you don't know this, in a new window go to your blog's home page and copy the URL from the address bar. Back on the Google Analytics form, paste the URL in the form next to the "http://". (The "index.cfm" part at the end is not needed.)
URL example for the Web Action Team Blog...
Url: "http://ucanr.org/blogs/wat"
Select your Time zone and Country, then click finish. On the next screen copy the tracking code from the page. The tracking code will be a random set of numbers that looks similar to: UA-1234567-1
Put your Tracking Code into the Blog settings
Google uses your Tracking code to track the data that belongs to your website. So we need to put this tracking code inside your Blog. Fortunately we've made this easy for you.
First get your tracking code. It is found in the site listing just after you login to Google Analytics (if you've defined a site profile), or just after defining a site profile the tracking code is displayed in a tan box with your website information. The tracking code is some random numbers and looks similar to this: UA-1234567-1
Once you have the tracking code, login to your Blog. Click on the "Administration" link, then click on "Edit Blog Information". At the bottom of this page you will see a place to enter your Google Analytics Code". Paste your code in the box and update the blog.
Congradulations! You are now completely setup for gathering statistics for your ANR Blog! All you need to do now is wait for the data to come rolling in.
It will take Google Analytics roughly 24 hours to start showing data, and unfortuantely Google does not have past data.
Using Google Analytics
Google Analytics is full of amazing features! I know very little about how to use Google Analytics much less to it's full potential. However there is alot of help on the Internet and on the Google Analytics website. For convenience here are a few links if you want to learn more about Google Analytics:
http://www.google.com/analytics/features.html
http://www.google.com/support/googleanalytics/?hl=en
http://groups.google.com/group/analytics-help
Attached is a default report that was e-mailed to me by Google Analytics for the Web Action Team Blog.
Analytics Sample
