- Author: Chris M. Webb
Agritourism has been gaining momentum as a way to increase revenue on farms and ranches. It is anticipated that agritourism will continue to grow as people continue to search for ways to connect with nature and learn more about our food systems.
The University of California Agriculture and Natural Resources Division (UC ANR) has some great resources to help navigate the process – and two of the three are free!
Read below for a description of the free publications:
Agritourism can be a great boon to the California grower, but you have to be aware of your legal responsibilities, get your permits, and follow the rules regarding land use, zoning, public health, and other areas. This gives you a brief overview. (8 pages)
This publication gives you a game plan for navigating the maze of permits, plans, and approvals you will need to get in order before you launch a potentially profitable agritourism enterprise on your California farm or ranch. (6 pages)
If after reviewing the free publications you are interested in finding out more, UC ANR has a priced publication, Agritourism and Nature Tourism in California, which provides more in depth information.
The chapters include:
- Evaluating Your Resources: Is Tourism for You?
- Creating Your Business Plan
- Navigating Legal Constraints
- Developing Your Risk-Management Plan
- Forming Your Marketing Strategy
- Resources for Success
- Planning Farm Visits for Children
To find out more about the book, please visit http://anrcatalog.ucdavis.edu/SmallFarms/3484.aspx. By clicking on the “search in this book link”, provided by Google, you can get a feel if the publication is right for you and your operation before purchasing. The book can also be viewed and studied for free at your local University of California Cooperative Extension (UCCE) office. To be safe, call first and make sure it is available before driving to the office.
If you decide to purchase this great resource, purchase online and save 10%. Use promotion code PRVEN56 at check out to receive the discount. In addition to saving you money, a portion of the proceeds will benefit local programs!