Postharvest technology. Hmmm. What does that even mean to you?  Like most people, you’ve probably never thought about it, but it actually affects you every day. At least whenever you eat fruits and vegetables, and let’s face it, we all need to be eating more fruits and vegetables. 

Working at the Postharvest Technology Center, I often think about how to spread our mission of how to reduce postharvest losses and improve the quality, safety and marketability of fresh horticultural products. Part of doing this is educating consumers about making good choices so they have a better experience eating fruits and vegetables. And, if consumers have a better experience with fruits and vegetables, we eat more of them....

Even though U.S. consumers routinely buy and eat genetically engineered corn and soy in processed foods — most are unaware of the fact because the GE ingredients are not labeled.

When consumers are asked in surveys whether they would buy genetically engineered (GE) produce such as fruit, most say they would not buy GE produce unless there were a direct benefit to them, such as greater nutritional value.

Consumer reluctance to buy GE fruits and nuts is a major obstacle to commercialization of these crops in California. To date, no such crop has been brought to market in the golden state, although many have been researched and are being developed.

Yet with continuing invasions and spread of...

What would you think if someone told you that they were fighting for a “share” of your stomach?  Bring to mind organ harvesting? Invasion? Theft?

I first heard this term a month ago when I took part in a gathering of food experts. Someone recalled recently overhearing soda company executives brainstorming how they could increase what they referred to as “stomach share.” They were seeking to expand their product lines (from sodas, to juices, waters, and exercise drinks) to make sure that whenever someone drank a beverage, any beverage, it was theirs. What was particularly disturbing, he recalled, was how little the consumer figured in the equation. The goal was to get product into stomach, as often as possible.

The story...