- Author: John M Harper
The results of the checkoff-funded 2011 National Beef Quality Audit were presented last week at the Cattle Industry Summer Conference in Denver, CO. Conducted every five years since 1991, the audit assesses progress the industry makes on a variety of production issues that ultimately affect consumer demand for beef. Extensive enhancements were made to the traditional NBQA design to provide the industry with direction on factors beyond the physical characteristics of beef, such as food safety, sustainability, animal well-being, and the disconnect between agricultural producers and consumers. Click here to download a copy of the NBQA Executive Summary or visit www.bqa.org for more information.
Source: Beef Checkoff/span>