Matan Shelomi with a walking stick. (Photo by Kathy Keatley Garvey)

That was basically the question that UC Davis entomologist/doctoral candidate Matan Shelomi answered on Quora. 

Shelomi answered it so well that he tied for a first-place Shorty Award, the social media-equivalent of an Oscar. The Shorties are given annually to the best producers of short content on social media, as determined by popular vote. The question, posted on Quora, the popular question-and-answer website which engages worldwide users, drew scores of answers, but Shelomi's answer went viral and resulted in an invitation to the fourth annual star-studded Shorty Awards ceremony on March 26 in Times Square, New York City.

And nobody was more surprised than Matan Shelomi.

“I’ve been posting on Quora for a few months now after my sophomore roommate from Harvard, who works there, invited me to it. Not to question a website with employees from Harvard, I signed up. I occasionally go on there and post answers to entomology questions, especially if I get an e-invite to answer a specific question. I’ve answered more than 100 questions so far.”

"I saw this one question on ‘If you injure a bug, should you kill it’ on Nov 30, 2011 and was dissatisfied with the answers, which mostly answered from a religious or philosophical standpoint. I looked up insect pain reception briefly and answered it. I had no idea my response would be so popular! Apparently it's a question a lot of people had. It was popularized on Gawker as one of the 'most demented questions on Quora.' "

“They liked my answer, though. That was surprising enough, and later I got an email out of the blue saying I had been nominated for a Shorty, 'The Oscars of Twitter.' "

His answer:

“Looks like the philosophers and theists have made their cases. As far as entomologists are concerned, insects do not have pain receptors the way vertebrates do. They don't feel ‘pain,’ but may feel irritation and probably can sense if they are damaged. Even so, they certainly cannot suffer because they don't have emotions. If you heavily injure an insect, it will most likely die soon: either immediately because it will be unable to escape a predator, or slowly from infection or starvation. Ultimately this crippling will be more of an inconvenience to the insect than a tortuous existence, so it has no ‘misery’ to be put out of but also no real purpose anymore. If it can't breed anymore, it has no reason to live.

“In other words, I have not answered your question because, as far as the science is concerned, neither the insect nor the world will really care either way. Personally, though, I'd avoid doing more damage than you've already done. 1) Maybe the insect will recover, depending on how damaged it is. 2) Some faiths do forbid taking animal lives, so why go out of your way to kill? 3) You'll stain your shoe.”

Shelomi's answer drew widespread praise on Quora, including:

--“This, by far, is the funniest answer I have read on Quora. Not only the funniest answer, but also the funniest show of authority on a subject. You have to love the casualness of it and the mockery aspect. Funny and yet not frivolous. Well done. 10/10. I will read it again now.”

 --“Great answer, the shoe comment is what really sold it.”

Shelomi's response was subsequently nominated for “best answer on Quora," a new category of the Shorties. Another commitment prevented him from being at the Times Square award ceremony, held March 26, but he posted his "equally short" video acceptance speech. He earlier recorded it at the Bohart Museum of Entomology, UC Davis, where he studies insect physiology.

As it turned out, Shelomi shared the first-place award in the Quora category with former police officer Justin Freeman, now an evangelical pastor in Mountain Grove, Mo., who answered “What’s the best way to escape the police in a high-speed car chase?”

If you have a question, you, too, can post it on Quora. And if it's an entomological question, you just might get a creative answer from Matan Shelomi.