Remember that post holiday hubbub about how JC Penney gamed Google's algorithm to produce higher search results?  The resulting tweak in the way Google determines search results has had effects far beyond large retailers.

NPR's Morning Edition had an interesting report this morning about a small retailer who found their search results dropping as a result of the change.  Not because they were linking to content farms, but because of their site's content.  Google's new algorithm was pushing low quality content to the bottom. Moral of the story - well written, original content is still king!