- Author: Cynthia Kintigh
You may have been reading that blogging is over - replaced by social networking. You may also have read that e-mail is dead - also replaced by social networking.
Not so fast.
This week our own News and Information Outreach in Spanish (NOS) has launched a new blog. And I have to say - this is a great example of how blogs can have an edge over other communication tools.
For years, I have subscribed to Latino Briefs Digest. Myriam Grajales-Hall and her team put together this informative monthly e-mail update - and it's great. But I admitted to Myriam that I am often guilty of not reading the e-mail. Why? I know there's going to be great information there, but I'm often busy; so I find I give it a cursory once over and tell myself I get to it later. Which of course I never do.
Sound familiar?
But this week Latino Briefs Digest has been transformed into a blog. Brilliant! Now I get my news in more easily digestible bites - and Myriam and her team have the added benefit of communicating with their audience on a more frequent basis.
Now as for this blog - I'm going to be away for a few weeks. But Brenda Dawson has graciously agreed to guest blog for me while I'm away. I'm looking forward to reading her posts!

