I've been watching far too much baseball these past few days.  Especially for a person who doesn't follow sports.  But during Friday's break in the World Series I watched a great documentary - Art & Copy.

For all of you who hate marketing and advertising, this film is for you.  If you're fascinated by marketing and advertising, this film is required viewing.  Love Mad Men?  This is the real deal.

In any case, here's a look at the inspiration behind some of the most iconic ad campaigns - from Just Do It, to Got Milk?, to I Want My MTV, to the "1984" ad that launched Apple.

It's a testament to the creative process and just how powerful the right message can be.

The PBS program Independent Lens is airing the film, or you can view it on iTunes.