- Author: Chris M. Webb
Preliminary results from the first statewide survey of California agritourism operators show revenue is generated by participating farmers and ranchers.
Agricultural tourism allows visitors (tourists) to experience a taste of agricultural lifestyles. According to the survey, California farmers and ranchers hosted more than 2.4 million agricultural tourists in 2008. Tourism offerings are varied throughout the state. Local, Ventura County agritourism ventures offer: farm and nursery tours; farm stands; petting zoos; picnic and play areas; u-pick produce; lectures and presentations; agriculture-related gifts and crafts; value-added food products; horseback riding and trail rides; camping; nature walks; special events; plants; and cut flowers.
Please see UC Small Farm Program's California Agritourism Database for places to visit. Farmers and ranchers offering agritourism venues can add themselves to the data base. Clicking on “Agritorism resources for operators” on the left-hand side of the screen will take you to a site to view the survey results and much more.