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    <title> Web Communications Tip of the Week Feed</title>
    <link>http://ucanr.org/blogs/Web_Tip_Blog/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
    <description> Best practices for web communications</description>
    <language>en-us</language>
    <copyright>UC ANR</copyright>
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    <lastBuildDate>Fri, 26 Aug 2011 21:58:24 PST</lastBuildDate>
	<pubDate>Fri, 26 Aug 2011 21:58:24 PST</pubDate>
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    <item>
		<title> The changing communications landscape</title>      
		<description><![CDATA[Today&apos;s report from the Pew Center indicates that 65% of adults use some kind of social networking site.&#xa0; The core audience for social sites remains young, but the growth continues to come from older users.
But measuring the effectiveness of social media continues to be a hot topic.&#xa0; This thoughtful article on social media measurement myths crossed my desk last week.&#xa0; Among the myths are one that echos my last post - &quot;Likes do not equal engagement.&quot;
Mix in Google&apos;s strong foray into social......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=248889041&utmhn=ucanr.org&utmdt=The%20changing%20communications%20landscape&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 26 Aug 2011 15:24:55 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5619&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5619</guid>
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		<title> Measuring the Effectiveness of Social Media</title>      
		<description><![CDATA[A lot of us are using social media tools to communicate, but questions about how to measure the effectiveness of these new tools linger.&#xa0; CASE has published the findings of their most recent survey on institutional use of social media and finds that while 96% of those surveyed are using social media tools, many are struggling with the staffing, resources, and expertise needed to maintain the effort (sound familiar?).
And while many institutions are using social media for outreach, few are......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=985366636&utmhn=ucanr.org&utmdt=Measuring%20the%20Effectiveness%20of%20Social%20Media&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Wed, 10 Aug 2011 17:34:48 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5501&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5501</guid>
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		<title> Can mobile bridge the digital divide?</title>      
		<description><![CDATA[The Public Policy Institute of California released its annual statewide survey of Californians and Information Technology today, and the findings are once again noteworthy.
Key findings of the survey include:

The use of mobile devices to access the Internet is accelerating&#8212;Californians are twice as likely to use mobile than they were just 3 years ago.&#xa0; Californians are still most likely to connect from their desktop, but 40% now connect via a mobile device.
The use of cell phones to go......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=847968410&utmhn=ucanr.org&utmdt=Can%20mobile%20bridge%20the%20digital%20divide%3F&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Thu, 23 Jun 2011 17:15:58 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5193&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5193</guid>
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		<title> Improving SEO</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5075&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/7457small.png" align="left" border="0"></a>I&apos;ve been getting a lot of questions about SEO lately (something must be in the water) and Brenda Dawson sent me this great Periodic Table of SEO Ranking Factors.&#xa0; Besides being clever - the information contained is worthwhile!
This comes from the folks at Search Engine Land and they also have a great site on how to use the factors.
Keep in mind that we always have a leg up because our sites contain or link to .edu sites, those sites will automatically help increase your rank.
Google, as...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=801899532&utmhn=ucanr.org&utmdt=Improving%20SEO&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Thu, 09 Jun 2011 14:08:12 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5075&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5075</guid>
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		<title> Google Tweaks, Small Business Squeaks</title>      
		<description><![CDATA[Remember that post holiday hubbub about how JC Penney gamed Google&apos;s algorithm to produce higher search results?&#xa0; The resulting tweak in the way Google determines search results has had effects far beyond large retailers.
NPR&apos;s Morning Edition had an interesting report this morning about a small retailer who found their search results dropping as a result of the change.&#xa0; Not because they were linking to content farms, but because of their site&apos;s content.&#xa0; Google&apos;s new algorithm was pushing low......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=515105462&utmhn=ucanr.org&utmdt=Google%20Tweaks%2C%20Small%20Business%20Squeaks&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Tue, 03 May 2011 16:45:36 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4784&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4784</guid>
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		<title> Blogging Mojo</title>      
		<description><![CDATA[Well, dear readers, it&apos;s been a while. . .
My absence from blogging has got me thinking about some of the core issues with Web communications and, for that matter, social media communication outlets like Facebook and Twitter.
Making time.
A while back in a lively Communications Advisory Board discussion, Joe Connell used a term that resonates with me to this day - &quot;The tyranny of the urgent.&quot;
In the rush of the day to day, it can be hard to make communications a top priority.&#xa0; Even when......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=856959951&utmhn=ucanr.org&utmdt=Blogging%20Mojo&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Mon, 25 Apr 2011 14:05:45 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4708&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4708</guid>
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		<title> QR Codes Demystified</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4341&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/6360small.png" align="left" border="0"></a>Ever wondered about these graphics?

Mike Poe has written an excellent post on QR codes in the Communication Tools for ANR blog.<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=562718791&utmhn=ucanr.org&utmdt=QR%20Codes%20Demystified&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Mon, 07 Mar 2011 09:23:29 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4341&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4341</guid>
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		<title> More SEO changes at Google</title>      
		<description><![CDATA[In more fallout from the JC Penney SEO saga, The New York Times reports on actions taken by Google on Thursday to change it&apos;s algorithm, an action seen as directed at content farms....<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=759323104&utmhn=ucanr.org&utmdt=More%20SEO%20changes%20at%20Google&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 25 Feb 2011 14:01:18 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4302&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4302</guid>
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		<title> The Dark Side of SEO</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4288&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/6271small.jpg" align="left" border="0"></a>Fascinating article in the New York Times about JC Penney&apos;s efforts to maximize SEO during the recent holiday season, and how their &quot;black hat&quot; tactics have resulted in punitive measures from Google.<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=734729385&utmhn=ucanr.org&utmdt=The%20Dark%20Side%20of%20SEO&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Wed, 23 Feb 2011 10:49:15 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4288&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4288</guid>
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		<title> Changes to Facebook pages</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4219&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/6184small.jpg" align="left" border="0"></a>Yesterday, Facebook announced changes to how &quot;pages&quot; look and work.
Generally when Facebook announces it is changing how things work &#8212; whether layout, privacy or other functions &#8212; users are reminded how much control Facebook actually has over the content they are providing. And usually, that reminder is met with grumbles.
But the changes to Facebook pages announced yesterday, so far seem to be met with open arms by many users.

If you already have a Facebook page: When you login to your...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=950086514&utmhn=ucanr.org&utmdt=Changes%20to%20Facebook%20pages&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 11 Feb 2011 11:17:56 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4219&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> bldawson@ucdavis.edu(Brenda  Dawson)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4219</guid>
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		<title> If you&apos;re still curious about Twitter...</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4184&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/6123small.jpg" align="left" border="0"></a>Hi there, I&apos;m Brenda and I&apos;m a Twitter addict.
It didn&apos;t start out this way: The first time I heard about a fellow UC communicator using Twitter, I told her that it was a waste of time. I explained my &quot;expert&quot; reasoning: I had read a magazine article that said Twitter was an overpromoted fad.
It wasn&apos;t long before I realized that I should probably back up my words with actual experience. But when I tried to learn about Twitter by looking at it from the outside, nothing made sense. So I signed...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=572469033&utmhn=ucanr.org&utmdt=If%20you%27re%20still%20curious%20about%20Twitter%2E%2E%2E&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 04 Feb 2011 13:47:55 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4184&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> bldawson@ucdavis.edu(Brenda  Dawson)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4184</guid>
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		<title> Reports of the demise of the blog are greatly exaggerated</title>      
		<description><![CDATA[You may have been reading that blogging is over - replaced by social networking.&#xa0; You may also have read that e-mail is dead - also replaced by social networking.
Not so fast.
This week our own News and Information Outreach in Spanish (NOS) has launched a new blog.&#xa0; And I have to say - this is a great example of how blogs can have an edge over other communication tools.
For years, I have subscribed to Latino Briefs Digest.&#xa0; Myriam Grajales-Hall and her team put together this informative......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=57242859&utmhn=ucanr.org&utmdt=Reports%20of%20the%20demise%20of%20the%20blog%20are%20greatly%20exaggerated&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 28 Jan 2011 16:28:04 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4142&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4142</guid>
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		<title> Thinking A-Z</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4102&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/5987small.jpg" align="left" border="0"></a>Some of the hardest decisions I make in Web site design are about the order of the left navigation.
A couple of years ago when we did the Carewords research, I preached the gospel of making better informed decisions about how content is placed on a home page instead of defaulting to an alphabetical listing.
Now it seems there&apos;s additional research that A-Z sorting is not user-friendly.
According to Jacob Nielsen, people rarely think A-Z.&#xa0; Either &quot;users don&apos;t know the name of the thing that...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=294958608&utmhn=ucanr.org&utmdt=Thinking%20A%2DZ&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 21 Jan 2011 16:20:25 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4102&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4102</guid>
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		<title> Just say no to SEO?</title>      
		<description><![CDATA[It&apos;s been a while since I spent any time thinking about SEO, but a meeting this week about the ANR Catalog, followed by Gerry McGovern&apos;s post has me thinking about SEO again.&#xa0; SEO is a valuable tool in helping people find your site, but McGovern warns about the pitfalls of overdoing SEO.
He uses the example of Google.&#xa0; The home page of the Google search engine contains no SEO.&#xa0; He points out that search engines love the Yahoo home page, it contains hundreds of popular words and is strewn with......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=890316140&utmhn=ucanr.org&utmdt=Just%20say%20no%20to%20SEO%3F&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 14 Jan 2011 11:40:32 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4065&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=4065</guid>
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		<title> Pew Center Examines Twitter Use</title>      
		<description><![CDATA[The Pew Internet and American Life Project has taken it&apos;s first exclusive look at Twitter.
In a nutshell:

8% of online Americans use Twitter
Those 18 - 29 are more likely to use Twitter than older adults
African-Americans and Latinos are more than twice as likely to use Twitter than whites
Urbanites are twice as likely to use Twitter as rural dwellers
Women and and the college educated are also slightly more likely to use the service.

You can read and overview and download the full......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=40997599&utmhn=ucanr.org&utmdt=Pew%20Center%20Examines%20Twitter%20Use&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 17 Dec 2010 15:09:37 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3943&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
		<guid isPermaLink="true">http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3943</guid>
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		<title> E-mail research and best practices</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3915&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/5708small.jpg" align="left" border="0"></a>The Nielsen research findings on e-mail effectiveness lines up with many of the best practices I learned at Constant Contact&apos;s Boot Camp last September.
I remember the biggest Homer Simpson dope slap moment of the training was the exercise where we considered at how e-mails appear in the Inbox. I have to admit, before the Boot Camp I often gave that part of my e-mail little thought.
When I think about myself as a recipient of e-mail, the subject line weighs heavily in how I wade through my...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=5213713&utmhn=ucanr.org&utmdt=E%2Dmail%20research%20and%20best%20practices&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Fri, 10 Dec 2010 14:54:58 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3915&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
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		<title> Research Shows E-mail Newsletters Still Effective</title>      
		<description><![CDATA[<a href="http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3868&utm_source=RSS&utm_medium=RSS&utm_campaign=RSS%2BFeed"><img src="http://ucanr.org/blogs/Web_Tip_Blog/blogfiles/5650small.png" align="left" border="0"></a>The latest research from Jakob Nielsen reports that e-mail newsletters remain a Web communicator&apos;s best way to supplement a Web site and that the two communication forms are complimentary.

In the study, Nielsen notes that even though the amount of new or unread mail is 300% higher than it was just 4 years ago, e-mail newsletters have moved into the mainstream with consumers.
More findings:

With this increase in mail comes an increase in the importance of a good subject line.


The...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=831159897&utmhn=ucanr.org&utmdt=Research%20Shows%20E%2Dmail%20Newsletters%20Still%20Effective&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Thu, 02 Dec 2010 16:44:28 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3868&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
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		<title> Word of Keyboard</title>      
		<description><![CDATA[Who knew?&#xa0; Lynda.com has a tutorial on Social Media Marketing with Facebook and Twitter.
I met the presenter, Anne-Marie Concepci&#xf3;n, at the recent Publishers Association of the West conference where she was a panelist on this hot subject. 
Anne-Marie has coined the term &quot;word of keyboard&quot; to illustrate  how social media can go viral to expand the reach of your message.
Whether you&apos;re a newbie or an old pro - this is a great tutorial.&#xa0; Anne-Marie even suggests which sections you can skip if......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=663555792&utmhn=ucanr.org&utmdt=Word%20of%20Keyboard&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Thu, 18 Nov 2010 16:35:53 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3813&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
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		<title> The Future of &quot;Broadband for All&quot; in the Balance?</title>      
		<description><![CDATA[Interesting segment this morning on NPR&apos;s Morning Edition on how the mid-term elections may affect the battle between the FCC and the telcoms over Net Neutrality and the Obama administration&apos;s Broadband for All efforts....<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=405128291&utmhn=ucanr.org&utmdt=The%20Future%20of%20%22Broadband%20for%20All%22%20in%20the%20Balance%3F&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Thu, 18 Nov 2010 10:55:20 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3809&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
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		<title> Art &amp; Copy</title>      
		<description><![CDATA[I&apos;ve been watching far too much baseball these past few days.&#xa0; Especially for a person who doesn&apos;t follow sports.&#xa0; But during Friday&apos;s break in the World Series I watched a great documentary - Art &amp;amp; Copy.



For all of you who hate marketing and advertising, this film is for you.&#xa0; If you&apos;re fascinated by marketing and advertising, this film is required viewing.&#xa0; Love Mad Men?&#xa0; This is the real deal.
In any case, here&apos;s a look at the inspiration behind some of the most iconic ad......<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=912724162&utmhn=ucanr.org&utmdt=Art%20%26%20Copy&utmp=%2Fblogs%2FWeb%5FTip%5FBlog%2F" style="width:1px; height:1px; border:none;"><br clear="all">]]></description>
		<pubDate>Mon, 01 Nov 2010 12:10:35 PST</pubDate>
		<link>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3715&amp;utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS%2BFeed</link>
		<author> cckintigh@ucdavis.edu(Cynthia  Kintigh)</author>
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