Do you ever feel like this about your Web site?

Hoping some external force of nature will bring your content to life?

Many of our sites contain lots of static copy. (What's static copy? Copy that doesn't change.)

One way your can breathe life into static copy, is to add links to other content areas.

This site is a good example of static copy that is crying out for a link:

The static copy "North Coast Dairy Day" is a great place to add a link to information about North Coast Dairy Day. People are reading this Web site and saying to themselves, "Hey, what is North Coast Dairy Day?" "When is it?" "That sounds like fun!" "How do I get more information?"

If there is a Web site for North Coast Dairy Day, you could link directly to that site. Maybe you're the sponsor of the event, and you've got great pictures from last year's event. Here's the perfect place to post those photos and create some interest in the upcoming event. This is something you can do even if the event isn't yet scheduled for the coming year.

And it's a great place to let people sign up for more information once you have it. You could set up a sign up tool using Survey Builder. Ask for e-mail addresses, and you can send out an e-mail with all of the information about your upcoming event once you have it.

Links within static copy also allow you to provide more information without making a new page for the left navigation bar. But even if you have that page listed in the left navigation bar - don't make your reader move over there with their mouse. Put the link right there in the copy where it's convenient.

And one last thing - that green contact box is also crying out for an e-mail address to go along with the phone number.