Once you've attracted a visitor to your Web site - you don't want to lose them to another site. If you have a link on your site that links to an external site, make that link open in a new window. The window that contains your site remains open in the viewer's browser so it makes it easier for people to get back to your site. Sure the "back" button works - but why risk losing those eyeballs!

So how do you do that?

First, put your link into the body of the text:

Then, go to the "Target" tab. From the drop down menu, choose "New Window"

Ta-da!

To see the "New Window" function in action. Check out any of the Pest Notes in the ANRCatalog.

Hey! Two hidden tips in that last line about how to liven up static copy. Watch for that - next week!

Does your Web site contain blank pages? Or pages with only a header and a couple of lines of text? This sends the unintended message to your visitors that you either have nothing to say, or this topic isn't important to you. It's better to disable these pages until you have more content.

If you have an ANR Web site, the chances are very good that you're using Site Builder.  Site Builder is great architecture, it takes a lot of the guess work out of common design, navigation, and usability issues. And, almost anyone can use it with relative ease!

But, if you adhere to my two mantras "content is king" and "content drives traffic" - you've also got to have something to say.  Hopefully something that's interesting to the visitor and that's current.

So here, we're going to be talking about content - tips for making your content customer-focused and to make sure you're sending the message you intended.