I get a lot of requests for the UC Seal and advice on how to use it. The new system-wide identity toolkit is now available complete with downloads of the new UC mark, templates, and guidelines. A link to the system-wide site is in the ANR Toolkit.
A few updates on Toolkit items in the works and answers to a few of your questions:
Although some counties will be marking the centennial of Cooperative Extension as early as next year, ANR will be celebrating with the rest of our national Extension colleagues in 2014.
In advance of that auspicious date, we've been developing a UCCE Centennial logo; that logo is being field tested right now in Mendocino County and at Desert REC. Once we get a feel from how it's working, we'll roll it out more broadly.
Schwag, swag, tchotchkes, and lagniappes
Given that we're still straining under outdated inventory of tote bags and hats with the old ANR logo, we've decided for the time being not to develop give-away items with the new ANR identity. If you're developing any of these items on your own - we have a resource guide in the Toolkit for T-shirts, hats, name badges and logo farms. The design advice there is applicable for most of these kinds of items - if you're ever in doubt, feel free to run your design past me for feedback.
One item you can still order from the old ANR schwag page: ANR bookmarks.
To seal or not to seal?
I still get frequent requests for guidance on how to use the University of California Seal. In short - the answer is don't; use of the full seal with the "1868" banner is reserved for the Office of the President. Please use the approved elements that are provided in this toolkit.
And as always, when in doubt - ask!
We heard you!
We received lots of complaints on the letterhead templates about the print quality of the seal. "Why even have it there if you can't see it?" was the often heard cry.
Just uploaded are color and black-and-white versions of all the letterhead templates - now without the seal.
If your printer is doing a fine job with the seal - you can keep using the versions with the seal. If you're ready to go "sans seal" - start downloading!
You'll find all of the files on the Business cards, stationery, & e-mail signature page under the ANR Look.