- Author: Myriam Grajales-Hall
A study released by WSL/Strategic Retail looks into how shoppers have changed and how retail is being transformed.
The study, How America Shops MegaTrends report, Moving On 2012, reports that Hispanic women are the most passionate and proactive shopper segment searching for the best. Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.
According to the researchers, "To achieve the American Dream of...