Latinos are online they are more likely than other cultural groups to innovate in the digital space, says a multicultural marketing study  from Florida State University's Center for Hispanic Marketing Communication.

The study found that Hispanics who prefer to answer in English are more likely to have a blog than anyone else, and very close to Asians. Perhaps even more surprising is that Latinos who prefer to answer in Spanish are more likely than anyone else to have a website of their own.

We have found this tendency over the past 5 years, and it continues. It would have been expected that over time, members of other cultural groups would catch up and even out the field. That has not been the case. What that tells us...

Latinos are less likely than whites to access the internet, have a home broadband connection or own a cell phone, according to survey findings from the Pew Hispanic Center. Latinos lag behind blacks in home broadband access but have similar rates of internet and cell phone use.

While about two-thirds of Latino (65 percent) and black (66 percent) adults went online in 2010, more than three-fourths (77 percent) of white adults did so. In terms of broadband use at home, there is a large gap between Latinos (45 percent) and whites (65 percent), and the rate among blacks (52 percent) is somewhat higher than that of Latinos. Fully 85 percent...

Google has announced it has created a "specialist team" to focus on the U.S. Hispanic market. The Mountain View, Calif. company developed a "methodical approach" to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms.

  Google determined 1.5 years ago that the U.S. Hispanic market had become too big to ignore: 46 million U.S. Hispanics, 30 million of who are on online, and with a trillion dollars in purchasing power.

U.S. Hispanics are 58 percent more likely to click on search ads, compared with the general population. This market segment is...

Spanish continues to make its presence felt on the web. According to Spain's Fundación Telefónica and its project "The Economic Value of Spanish: A Multinational Company", Spanish remains in third position on the world wide web, behind English and Chinese which account for 50 percent of all users, with around 136 million users. This represents 33 percent of the Spanish-speaking population and 8 percent of internet users in the world.

Despite the gap between Spanish and the two most frequently used languages on the internet, the Spanish-speaking community has increased considerably in the last three years: according to Google, there are 681 million pages in Spanish, a figure which is only outstripped by English, with 9,890...