In my last blog I wrote about ethnic umbrella labels. These labels include, but are not limited to, European-American, Asian-American, African-American and Native-American, and all share the characteristics of having a geographical reference point, but beyond that, distinctions appear. These terms raise another labeling issue, one which I’ve been questioned about. It concerns the use of the word American — including my use of American — to refer to the United States and its people. The argument goes like this.
“The entire Western Hemisphere is the Americas, North and South. Therefore, it’s...
A record 33.7 million Hispanics of Mexican origin resided in the United States in 2012, according to a brief prepared by Pew Hispanic Research Center. This estimate includes 11.4 million immigrants born in Mexico and 22.3 million born in the U.S. who self-identified as Hispanics of Mexican origin.
Mexicans are by far the largest Hispanic-origin population in the U.S., accounting for nearly two-thirds (64%) of the U.S. Hispanic population in 2012.
- Author: Insight Tr3s
Hispanics and religion
Earlier this month, Hispanics celebrated the election of Pope Francis, the first Latino to hold the papacy. People of Latin origin are driving Catholicism's worldwide growth, so clearly the College of Cardinals knew their target audience when they chose a South American as the next pontiff. However, while Catholicism is the dominant religion among Latinos, its membership is declining as Protestant faiths attract “very religious” Hispanic young adults. Insight Tr3s shares...
With more than half the population of many U.S. cities who are multicultural and Hispanics comprising more and more of the U.S. population, when does it become meaningless and redundant to execute marketing strategy that is directed to a general market and a Latino market perceived to be homogenous?
Multicultural creative agency LatinWorks and consumer research consultancy EthniFacts say in a new study that...
- Author: HispanicPRpro
A new study released by Meredith Hispanic Ventures looks at identifying the shopping, cooking, and...
